Founder & CEO, European Business Association Los Angeles

Diana Sarumova, MBA

Executive Director, European Business Association Armenia

Board Member, EBO Worldwide Network

Diana Sarumova is an international business leader dedicated to building stronger economic and institutional bridges between Europe, the United States, and emerging markets.

As the Founder and CEO of the European Business Association Los Angeles (EBA LA), Diana leads the organization’s mission to create a trusted platform connecting European and American companies, institutions, investors, and decision-makers. Her work focuses on helping businesses enter new markets, build strategic partnerships, access the right networks, and turn international opportunities into real business relationships.

Alongside her leadership in Los Angeles, Diana serves as Executive Director of the European Business Association Armenia and as a Board Member of the EBO Worldwide Network, where her portfolio includes SME Internationalisation and Financial Compliance.

Her professional work spans international trade, investment, market entry, business diplomacy, public-private dialogue, and cross-border partnerships. Over the years, she has worked closely with European institutions, diplomatic missions, government representatives, international organizations, business associations, and private-sector leaders.

Through EBA Los Angeles, Diana is building more than a traditional business association. Her vision is to create a high-level European-American business community in Southern California a platform where trusted relationships lead to partnerships, investment, market expansion, and long-term economic cooperation.

Based in Los Angeles and connected to an international network across Europe and beyond, Diana brings together global perspective, local market access, and a strong understanding of how business and institutions work together.

Her approach is simple: meaningful international business begins with the right people, the right connections, and trust.

“EBA Los Angeles is about creating a community where European and American businesses do not simply meet they build something together.”

Who We Are

Established in 2022, the European Business Association Los Angeles (EBA LA) is an independent transatlantic business platform connecting the United States and Europe. As part of the Team Europe Abroad ecosystem, EBA LA brings together U.S. and European companies, investors, entrepreneurs, and institutional stakeholders, serving as a trusted bridge between business and decision-makers on both sides of the Atlantic.

Through policy engagement, institutional dialogue, business connectivity, market-entry support, and high-level networking, EBA LA strengthens U.S.–European economic cooperation and creates meaningful opportunities for trade, investment, partnerships, and international growth.

Vision

To be the leading transatlantic platform, connecting U.S. and European businesses, policy, and partnerships for an open, competitive, and prosperous future.